Account Executive
Sales Department | In-Person
Account Executive – Modular Home & ADU Sales (In-Person, Salinas CA)
Warm leads. High ticket. In-person closing.
Framework First is a fast-growing modular home builder. We help California homeowners add ADUs and small homes for family and rental income.
We’re hiring an Account Executive who loves face-to-face selling, running a tight sales process, and getting paid well for performance.
Why This Beats Typical Home Improvement Sales Jobs
- All leads are inbound from our marketing (no door knocking, no cold calling)
- Appointments set for you (factory tours, site visits, open houses)
- High-ticket product: $180k–$500k contracts
- Local territory centered around our Salinas factory
- Proven sales system with training, scripts, and SOPs
- Real upside: performance-based commission with six-figure earning potential when goals are hit (OTE: $40k-$200k)
We spend on ads to fill the pipeline. Your job is to convert serious buyers, not beg for attention.
What You’ll Do
- Run in-person sales appointments with warm, pre-qualified homeowners
- Lead factory tours and on-site property visits
- Diagnose needs, present options, and walk clients through ADU decisions
- Follow our defined sales process from first appointment through contract
- Keep CRM, notes, and follow-ups tight
- Coordinate with our internal team so clients feel guided, not lost
- 3+ years closing experience in high-ticket B2C (home improvement, real estate, solar, etc.)
- Comfortable leading in-home or in-person appointments with families
- Strong communicator: can explain complex projects simply
- Competitive, self-managed, and numbers-driven
- Coachable: follows a system, asks for feedback, wants to get better
- Professional presence: on time, prepared, and buttoned-up
Who This Is NOT For
- People who only want remote / Zoom-only sales
- Order-takers who wait for buyers to sell themselves
- Reps who resist structure, scripts, and tracking their numbers
- Anyone uncomfortable talking about money and asking for the sale
Requirements
- Proven sales track record (we will ask about your last 12 months’ numbers)
- Valid driver’s license and reliable vehicle
- Ability to work from our Salinas factory plus travel to client sites
- Willing to work some evenings / weekends for tours and events
Compensation & Details
- Employment type: Full-time
- Pay: commission + bonus (OTE: $40k-$200k)
- Location: In-person at 1610 Moffett Street, Salinas CA
- Start date: Immediate, once hired
Apply with your resume and a short note answering:
- Last 12 months: approximate total sales volume and average ticket
- Your close rate on qualified, sat appointments
- Why you’re leaving your current role and what OTE you’re targeting
Qualified candidates will be invited to a Google Meet screening, then an in-person visit to our factory.
Interested in How You Can Join Sales at Framework First WITHOUT Going Through the Hiring Process? Check out our Affiliate Program at frameworkfirst.com/affiliate-program
FRAMEWORK FIRST IS AN EQUAL-OPPORTUNITY EMPLOYER
frameworkfirst.com | [email protected] | CSLB #1047146 | MFG #1595931